Pricing Strategy¶

Detailed pricing and monetization options.

Value Proposition¶

Problem → Solution → Value¶

What Users Lose	Solution	Value Created
2 hours/week searching	AI-powered unified search	100 hours/year recovered
Confusion across Drives	Single interface for all Drives	No context switching
File discovery friction	AI summaries	Instant understanding
Permission confusion	Visibility into access	Self-serve access requests

Estimated Value per Organization: - 100 employees × 2 hours/week × $50/hour = $520,000/year

Our pricing captures 0.01-0.1% of this value.

Proposed Pricing Tiers¶

SaaS Model (Recommended)¶

┌─────────────────┬────────────────────┬────────────────────┐
│    STARTER      │  PROFESSIONAL      │    ENTERPRISE      │
├─────────────────┼────────────────────┼────────────────────┤
│    $99/month    │   $299/month       │    Custom Quote    │
│                 │                    │                    │
│ Up to 100 users │ Up to 500 users    │ Unlimited users    │
│ 50 summaries/mo │ 500 summaries/mo   │ Unlimited          │
│ Email support   │ Priority support   │ Dedicated support  │
│ Standard SLA    │ Standard SLA       │ 99.9% SLA          │
│                 │                    │ Custom integrations│
└─────────────────┴────────────────────┴────────────────────┘

Annual Billing Discount¶

5% discount: Annual prepay
10% discount: 3-year commitment
15% discount: 5+ year commitment

Example: - Monthly: $299/month × 12 = $3,588/year - With 10% discount: $3,229/year ($269/month)

User-Based Add-Ons¶

Each additional 100 users: +$50-100/month
Overage charges: $0.50 per additional user

Example: - Professional plan (500 users): $299/month - Adding 200 more users: +$100/month = $399/month total

Pricing Justification¶

Cost Analysis¶

Cost Item	Annual
Google Gemini API	$500-2,000 per customer
Google Drive API	$100-500 per customer
Firebase Hosting	$50-200 per customer
Customer Support	$1,000-2,000 per customer
Engineering/Maintenance	$2,000-5,000 per customer
Total Cost per Customer	$3,650-9,700
Starter Price ARV	$1,188
Professional Price ARV	$3,588
Margin	0-100%

Note: Margin improves with scale (shared infrastructure costs)

Competitive Positioning¶

Solution	Price	Users	AI Search
Google Drive	Free	Any	❌
Microsoft 365	$15-30/user	Any	⚠️ Limited
Enterprise Search	$10K-100K/mo	Any	✅ Full
Skigk Søkeapp	$99-299/mo	100-500	✅ Full

Sweet Spot: Best value for organizations 100-5,000 employees

Revenue Models¶

Model 1: Per-Organization (Recommended)¶

Pricing: $99-299/month flat fee

Advantages: - ✅ Simple to understand - ✅ Predictable budgeting - ✅ No per-user tracking - ✅ Easy to scale

Disadvantages: - ❌ May underprice large customers - ❌ May overprice small customers

Model 2: Per-User¶

Pricing: $5-15 per user per month

Advantages: - ✅ Fair for all sizes - ✅ Aligns with Workspace pricing - ✅ Easy to add users

Disadvantages: - ❌ User count variability - ❌ Need to track seats - ❌ Churn risk when users leave

Model 3: Hybrid (Usage-Based)¶

Base: $99/month Plus: $1 per 1,000 searches (overage)

Advantages: - ✅ Flexible for variable usage - ✅ Revenue scales with adoption

Disadvantages: - ❌ Unpredictable costs - ❌ Complex billing - ❌ Potential for bill shock

Model 4: Freemium¶

Free Tier: - 5 searches/month - 1 AI summary/month

Pro Tier: $10/user/month - Unlimited searches - 100 AI summaries/month - Priority support

Advantages: - ✅ Low friction entry - ✅ Viral potential - ✅ Usage data

Disadvantages: - ❌ Low conversion rate - ❌ Support overhead - ❌ Requires significant scale

Discounting Strategy¶

Circumstances for Discounts¶

✅ DO discount for: - Annual prepayment (5-10%) - Multi-year commitment (10-15%) - Non-profits/charities (25-50%) - Educational institutions (25-50%) - Strategic partnerships (15-30%)

❌ DON'T discount for: - Initial negotiation (stick to price) - "We'll use more later" (track actual usage) - Competitive pressure (compete on value, not price) - Individual requests (confuses market)

Negotiation Limits¶

Maximum discount: 20% (unless strategic partnership)
Minimum price floor: $50/month (covers support)
No discount without annual commitment (maintain cash flow)

Add-On Revenue¶

Premium Features (Future)¶

Add-On	Price	Value
Advanced Analytics	$50/month	Usage insights, trends
Priority Support	$30/month	4-hour response time
Custom AI Models	$100/month	Train on your data
API Access	$50/month	Integration capabilities
Audit Logs	$25/month	Compliance/security

Professional Services¶

Service	Price	Timeline
Setup & onboarding	$500	1 week
Custom training	$200/hour	Flexible
Integration development	$150/hour	Variable
Dedicated admin	$2,000/month	Monthly

Enterprise Sales¶

Enterprise Customers (1,000+ users)¶

Pricing: Custom negotiation

Typical Structure: - Base: $500-1,000/month - Per-additional-100-users: $100-200 - Volume discount: 20-30%

Example (2,000 users): - Base: $1,000/month - Add-ons: 2,000/100 × $150 = $3,000/month - With 25% discount: $3,000/month total

Annual Commit: Negotiate for 3-year term

Enterprise Support¶

Dedicated account manager
4-hour SLA on critical issues
Quarterly business reviews
Custom feature requests
Training and certification

Packaging & Messaging¶

For Startups/SMBs¶

Message: "Unlock your data with AI-powered search"

Price Point: Starter plan ($99/month)

Emphasis: - Easy 5-minute setup - No IT required - Instant ROI

For Mid-Market¶

Message: "Enterprise search for Google Workspace"

Price Point: Professional plan ($299/month)

Emphasis: - Admin controls - Usage analytics - Priority support

For Enterprise¶

Message: "Strategic data intelligence for your organization"

Price Point: Custom quote

Emphasis: - Dedicated support - Custom integration - Compliance (SOC 2, etc.) - SLA guarantees

Go-to-Market Pricing¶

Year 1: Launch Pricing (Aggressive)¶

Starter: $79/month (vs. $99 later)
Professional: $199/month (vs. $299 later)
Goal: Acquire 50 customers quickly

Year 2-3: Market Pricing¶

Starter: $99/month
Professional: $299/month
Goal: Optimize revenue per customer

Year 4+: Premium Pricing¶

Starter: $129/month
Professional: $399/month
Enterprise: Custom (starts at $2,000/month)

Rationale: 1. Early adopters pay lower price 2. As product improves → increase price 3. Existing customers get grandfather pricing

Packaging Examples¶

Offer 1: Startup Package¶

Starter plan: $79/month
3-month commitment
Free onboarding
Total value: $237 + onboarding

Offer 2: SMB Package¶

Professional plan: $199/month
1-year commitment (10% discount)
Priority email support
Total value: $2,148/year

Offer 3: Enterprise Package¶

Custom plan with 2,000 users
Custom quote: $3,000/month
Dedicated account manager
Quarterly business reviews
Total value: $36,000/year

Payment Options¶

Billing Cycles¶

Monthly: Full price
Annual: 5% discount, pay upfront
3-year: 10% discount, pay upfront

Payment Methods¶

Credit card (Stripe)
ACH transfer (enterprise)
Invoice (net 30, enterprise only)

Free Trials¶

14 days: Full features
No credit card required
Converts at 25-30%

Expansion Revenue¶

Upsell Strategy¶

Trigger: Customer reaches usage limits - Approaching search quota? → Upgrade - Running out of summaries? → Buy add-on - Growing team? → Upgrade plan

Target: 10-15% of customers expand per year

Cross-Sell Strategy¶

Timing: After successful launch - Existing Workspace tools integration - Advanced reporting add-on - Professional services

Target: 5-10% attach rate on add-ons

Retention & Churn¶

Goal: < 5% annual churn

Strategies: - Regular check-ins (quarterly) - Usage-based alerts - Proactive support - Feature requests tracking

Financial Model¶

Break-Even Analysis¶

Fixed Costs (Annual): - 1 Engineer: $120K - Support: $50K - Infrastructure: $20K - Other: $30K - Total: $220K

Per-Customer Costs: - API usage: $300-500/customer/year - Support: $500-1,000/customer/year - Total: $800-1,500/customer/year

Starter Plan Revenue: $1,188/customer/year

Break-Even Point: - $220K ÷ ($1,188 - $1,000) = 1,222 customers needed - More realistic: 100-200 customers with Professional plan

Pricing Evolution¶

Q1 2026: Launch¶

Starter: $79/month
Professional: $199/month
Focus: Acquisition

Q3 2026: Growth¶

Starter: $99/month
Professional: $299/month
Focus: Expansion

Q1 2027: Enterprise¶

Enterprise: Custom quotes
Focus: Revenue per customer

Q1 2028: Premium¶

Starter: $129/month
Professional: $399/month
Enterprise: $2,000+/month
Focus: Profitability

Last Updated: January 2026 | Status: Proposed